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The Challenge

When WOW 1 DAY PAINTING set out to redefine its brand, it aimed to communicate its unique promise: delivering high-quality painting services in just one day. With a growing number of competitors, the need for a fresh, vibrant brand that conveyed speed and professionalism was critical.

The Solution

FreeBird Agency launched a comprehensive rebrand that captured WOW 1 DAY PAINTING’s commitment to efficiency and excellence. We developed a fun, engaging logo, used clever colors, and established a cohesive brand personality that embodies fun, trustworthiness, and the joy of home transformation.

The Results

Since our collaboration began, WOW 1 DAY PAINTING has expanded from a single franchise to over 66 locations across North America. Their rapid growth has caught the attention of major publications like Forbes and INC Magazine, validating their success and the effectiveness of the rebrand.

When you launch a new brand in multiple locations overnight and have industry leaders like Brian Scudamore—founder of 1-800-GOT-JUNK?, You Move Me, Shack Shine, and O2E Brands—trusting FreeBird Agency to create their brand identity, you know you’ve done something right.

  • Franchise Growth: Expanded to over 66 franchises across North America
  • Revenue Growth: Significant increase in overall service revenues
  • Brand Positioning: Established as the premier option for fast, quality painting
  • Customer Engagement: High satisfaction and loyalty from clients
FreeBird Agency is able to create a powerful brand that connects emotionally with a wide range of customers across North America. Thanks in part to this we have been able to grow much faster than we would have otherwise.
Brian Scudamore Founder & CEO | 1-800-GOT-JUNK?, WOW 1 Day Painting, Shack Shine

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