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Services|Strategy | Branding | Logo Design | Advertising | Social Media Advertising | Social Media | Naming | Copywriting | Content Creation
Big Bear Trading Co.
The Challenge
Cool As A Moose, Canada’s #1 chain of souvenir stores, decided to launch a new chain of souvenir stores targeting a new generation of hip traveler’s, they knew they needed a brand that would create a strong emotional connection to this brand conscious target market.
Customer perception was that souvenir stores were for parents and grandparents. Big Bear Trading knew that in order to find true success they needed to reinvent the category.
The Solution
Research showed that this younger, hipper target market still wanted keepsakes from their travels, but they wanted them to be relatable and to fit their active outdoor lifestyle.
We needed to present Big Bear Trading as the authentic and most stylish choice for all of their shopping needs. We did this by creating a uniquely outdoors lifestyle brand identity that speaks to their outdoor ambitions and sense of adventure.
The Results
Big Bear Trading’s rebrand successfully delivered on its objectives of creating a memorable and respected brand that connects with its target audience and drives sales.
- Increased Sales 100%
- Brand Awareness 100%
- Customer Satisfaction 100%
- Staff Engagement 100%
We’ve had a fantastic response with Big Bear Trading Co. from customers business owners and locals so huge thank you again to you and your team!Vice President, Big Bear Trading Co.
Services Provided
- Brand Strategy
- Name Creation
- Tagline Creation
- Logo Design
- Brand Creation
- Apparel Design
- Outdoor Advertising
- Social Media
Fun Fact
Big Bear Trading wanted to launch their new brand with limited budgets, so they chose to use FreeBird Agency’s online self guided brand building tool called Brand Camp. This enabled them to follow our unique, step by step process for creating their own brand strategy, logo mood board, and brand creation mood boards. By doing some of the work on their own, they were able to save money, while still providing us with the necessary tools for creating a powerful and successful brand.
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Categories
Services
Strategy|Branding|Logo Design|Advertising|Website|Social Media Advertising|Wall Graphics|Vehicle Graphics|Photography|Stationary|Packaging|Youth Marketing|Social Media|Naming|Copywriting|Content Creation|Video|
Industries
Trades|Retail|Sports|Food & Beverage|Technology|Education|Work Spaces|Lifestyle|Franchise|Wealth Management|Property Management|Events|
Clients
Big Bear Trading Co.|1-800-GOT-JUNK?|Hammerco|Shift Imaging|Baltic Roofing|startmyfranchise.com|Prism Construction|Brian Scudamore|Breakthrough Academy|Hook And Vice|Gibbons Aprés Lager|You Move Me|Shack Shine|xFondo|Rock’n the Park|Wellness Shop|WOW 1 Day Painting|Contractor Evolution|Chill|The Cycling Lawyer|Lululemon|1-800-GOT-JUNK? Icon System|Rival|O2E Brands|The Super Co.|South Flatz|United & Free|Crofton House|BoxTech|BlackPurl|Jobbies Longboards|Harmonic|Brand Creation|Brand Strategy|Logo Design|Website Design|Video|