The Challenge

Fly fishing is steeped in old world traditions, and only a few dull brands dominated the market. While considered the cool new sport, finding apparel that resonated with the new generation of fly fishers, many of who came from action sports backgrounds, was near impossible.

There was a need to present Fly Fishing in a new and more interesting light that connected to the skate culture of this new demographic, while still staying true to the essence of fly fishing.

The Solution

The perception was this new consumer was stuck choosing brands that they didn’t connect with in order to be a part of the fly fishing community.

Hook And Vice makes quality products designed for life in the great outdoors. Their unique angle is that they are a fly fishing brand which is a growing target market that has been under served by contemporary design.

Our unique designs, and quality product quickly formed a strong emotional connection with Hook And Vice’s target audience and is now worn by both true outdoors people as well as the in-crowd in big urban centres who appreciated the outdoors.

The Results

Hook And Vice is now sold internationally and it well respected in both the traditional fly fishing community as well as avid younger fly fishers and aspiring outdoorsmen alike.

  • 100% year over year increase in sales
  • Increased brand awareness
  • Rapid growth on social media
  • High customer satisfaction
  • One of the top fly fishing teams
Our powerful brand opened us up to international retail chains and online sales much faster than we expected. Going on 4 years now, thanks to FreeBird Agency we are still going strong while others have come and gone.
Noel Fox Co-Founder, Hook And Vice

Services Provided

  • Brand Strategy
  • Name Creation
  • Tagline Creation
  • Logo Design
  • Brand Creation
  • Website Design & Build
  • E-Commerce
  • Photography
  • Film and Video
  • Apparel design
  • Marketing Materials
  • Online Advertising
  • Film and Video Creation
  • Social Media

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