Hook And Vice

Industries|Retail | Sports | Lifestyle

The Challenge

Fly fishing is steeped in old world traditions, and only a few dull brands dominated the market. While considered the cool new sport, finding apparel that resonated with the new generation of fly fishers, many of who came from action sports backgrounds, was near impossible.

There was a need to present Fly Fishing in a new and more interesting light that connected to the skate culture of this new demographic, while still staying true to the essence of fly fishing.

The Solution

The perception was this new consumer was stuck choosing brands that they didn’t connect with in order to be a part of the fly fishing community.

Hook And Vice makes quality products designed for life in the great outdoors. Their unique angle is that they are a fly fishing brand which is a growing target market that has been under served by contemporary design.

Our unique designs, and quality product quickly formed a strong emotional connection with Hook And Vice’s target audience and is now worn by both true outdoors people as well as the in-crowd in big urban centres who appreciated the outdoors.

The Results

Hook And Vice is now sold internationally and it well respected in both the traditional fly fishing community as well as avid younger fly fishers and aspiring outdoorsmen alike.

100% year over year increase in sales
Increased brand awareness
Rapid growth on social media
High customer satisfaction
One of the top fly fishing teams

Our powerful brand opened us up to international retail chains and online sales much faster than we expected. Going on 4 years now, thanks to FreeBird Agency we are still going strong while others have come and gone.

Noel Fox Co-Founder, Hook And Vice

Services Provided

Brand Strategy
Name Creation
Tagline Creation
Logo Design
Brand Creation
Website Design & Build
E-Commerce
Photography
Film and Video
Apparel design
Marketing Materials
Online Advertising
Film and Video Creation
Social Media

More projects

Big Bear Trading Co.

Jobbies Longboards

xFondo

If you are looking to take your brand to the next level?

We can help. FreeBird Agency is a collective of international creative superstars whose purpose is to build powerful brands and drive sales with outstanding creative.

Let's talk »

The Challenge

The Solution

The Results

Services Provided

More projects

If you are looking to take your brand to the next level?

Categories

Services

Industries

Clients