A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
We recently came across this rad new invention that we think is perfect for those adrenaline junkie moms and dads out there. With the creation of the longboard baby stroller all you crazy parents are now able to cruise the streets with your little ones.
I had the pleasure of working with The Province newspaper a few months back to create an article and video interview. The article was about my family's involvement in the urban gardening movement and raising awareness for where our food comes from here in our home Vancouver, BC.
Check out our latest video project for Mustang Survival's Elite Inflatable PFD. It's target market is elite bass fishermen which is a mix between guys who love to get out into nature and fish and engines roaring, high octane nascar racing.
The trend setting lululemon manifesto design marks its 10th anniversary this month. The pop-culture icon still stands as one of the most highly used, loved, referenced, imitated and iconic pieces of creative work that FreeBird Agency team members have done.
There is craft beer and then there is seriously CRAFT beer. The latter half being exemplified by my wife and I running an extremely tiny nano brewery out of our house to supply the neighbourhood with the finest in homebrewed libations.
Having spent the last 20+ years running a creative agency I have had a lot of successful, and a few not so successful, client relationships. Time and time again the clients that are the most enjoyable to work with are the ones who consistently bring out the best work from our creative team.
OK, I’m not expecting another “Funeral” or more specifically another “Neighbourhood #3 (Power Out)”, but throw David Bowie, Arcade Fire and some Google programmers together and you're pretty much guaranteed to get something pretty cool.