The Challenge

Ontario’s largest chain of hot tub stores, Jacuzzi Ontario, realized that their existing name and branding relied exclusively on Jacuzzi, instead of it being their own. This was problematic when it came to future proofing their investment as they continued to build brand equity going forward.

The hot tub market is in a growth stage, and things like lap pools, saunas, and other wellness related products were becoming more and more popular. The industry was changing from a hot tub party to more of a family and well balanced lifestyle wellness industry. Because of this, they needed a brand that was going to help them grow into the future.

The Solution

We renamed them to The Wellness Shop which better reflects what their customers were looking for. The rebrand helped stand them apart from the competition by providing the customer with the understanding that they offer everything they needed to relax and reduce stress from the comfort of their own home.

The new brand lays the perfect foundation for enabling the Wellness Shop to achieve their goal of being the most well respected, top of mind, and successful chain of wellness stores in Ontario.

The Results

The Wellness Shop is the largest chain of stores of its kind in Ontario, selling hot tubs, all season pools, infrared saunas, gazebos, and the accessories to complete them.

  • 8 new stores and growing
  • Own-able brand
  • Increased sales
  • High customer satisfaction.
  • A highly memorable and relatable brand.

Services Provided

  • Brand Strategy
  • Name Creation
  • Tagline Creation
  • Logo Design
  • Brand Creation

More Projects

If you are looking to take your brand to the next level?

We can help. FreeBird Agency is a collective of international creative superstars whose purpose is to build powerful brands and drive sales with outstanding creative.