FreeBird Agency introduced a dynamic and visually appealing iconography that cleverly combined minimalism with the unique, fun and quirky 1-800-GOT-JUNK? brand attitude. We recognized that the 1-800-GOT-JUNK brand needed a modern and distinct icon look to make their service more relatable to a wide audience. The icons created by FreeBird Agency were not just simple representations but also conveyed the essence of the services offered.


Unique icons for a unique brand

To ensure consistency throughout franchise operations and general ease of use, FreeBird Agency also created a comprehensive guide for 1-800-GOT-JUNK’s icon art style. This guide detailed the colour codes, icon variations, and usage recommendations to ensure a uniform and professional visual identity across all their international marketing materials. This systematic approach allows 1-800-GOT-JUNK to efficiently integrate the new icon art style into their branding and maintain a strong, consistent image.

Our proven creative process and attention to detail were essential in crafting a dynamic and unique icon art style for 1-800-GOT-JUNK. This new art style not only reflects the brand’s easy to relate to and fun image, but also appeals to their broad target audience.

The FreeBird Agency creative process works really well because it starts with listening to my wants and needs, doing internal research so they fully understand the competitive landscape, creating Mood Boards to establish a unique look and feel, and from there they deliver outstanding brand creative!
Brian Scudamore, Founder Founder & CEO | 1-800-GOT-JUNK?, WOW 1 Day Painting, Shack Shine, O2E Brands

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