The Challenge

Harmonic was considered by industry experts to be a leader in the manufacturing industry and a global trendsetter in redefining manufacturing culture, but their branding was dull, dated and not connecting with potential clients or new team hires.

The Solution

After initial brand strategy work with FreeBird Agency we were able to translate it into a into a new brand image that reflected how they wanted to look and who they wanted to be. The new brand has POP and people are excited to join the Harmonic family and wear the logo.


The Results

Harmonic’s new brand identity revitalized its market presence, making it more appealing to a wider audience. FreeBird Agency’s proven process successfully repositioned Harmonic, aligning it with contemporary design trends and market demands.  The rebrand modernized Harmonic’s image and updated it to properly reflect the positive work culture that they offer.

More projects