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Services|Strategy | Branding | Logo Design | Advertising | Website | Stationary | Packaging | Social Media | Naming | Copywriting | Content Creation
The Cycling Lawyer
The Challenge
Personal injury lawyers are often stigmatized as “ambulance chasers” and perceived as driven solely by profit rather than genuine expertise or passion. This has led to a general mistrust of the field. However, Joel Zanatta, the founder of The Cycling Lawyer, is the opposite of that stereotype. A passionate cyclist with over 20 years of personal injury law experience, Joel is widely respected as one of the top professionals in his field. By founding The Cycling Lawyer, he aimed to serve and support his cycling community by combining his expertise in law with his deep love for the sport.
The Solution
We developed an authentic and impactful brand for The Cycling Lawyer, one that resonates strongly with the cycling community and establishes Joel Zanatta as Canada’s premier cycling lawyer.
The Results
Since launching, The Cycling Lawyer has achieved significant milestones:
- Recognized as the top lawyer for cyclists by The Georgia Straight in 2020
- Doubling of brand awareness
- Rapid social media growth
- High customer satisfaction
- A widely recognized brand, complete with a custom e-commerce website
I have been a practicing lawyer and cyclist for close to twenty years. Throughout my years running a legal business I have taken a pretty traditional approach to branding and marketing. Last year I decided that it was high time to combine my passion for all things cycling with my expertise in the law. Though I had some interesting ideas, I knew that I needed to leverage the expertise of a team with experience and knowledge. After asking some trustworthy sources I was referred to Noel and the team at FreeBird Agency.Founder, The Cycling Lawyer
Noel and his team were as excited about the project as I was. Together we navigated the enjoyable process of discovery and built a brand that accurately encompasses who we are. I would highly recommend that anyone staring into the uncertainty of entering the market with a new message and brand work with these guys to design it right from the outset. Knowing that your brand reflects your values and resonates with your target market truly makes a difference in the confidence that you have in your business.Founder, The Cycling Lawyer
Services Provided
- Brand Strategy
- Name Creation
- Tagline Creation
- Logo Design
- Brand Creation
- Website Design & Build
- E-Commerce
- Apparel design
- Marketing Materials
- Online Advertising
- Film and Video Creation
- Social Media
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Strategy|Branding|Logo Design|Advertising|Website|Social Media Advertising|Wall Graphics|Photography|Vehicle Graphics|Stationary|Packaging|Youth Marketing|Social Media|Naming|Copywriting|Content Creation|Video|
Industries
Trades|Retail|Sports|Food & Beverage|Technology|Education|Work Spaces|Lifestyle|Franchise|Wealth Management|Property Management|Events|
Clients
1-800-GOT-JUNK?|Big Bear Trading Co.|The Cycling Lawyer|WOW 1 Day Painting|Brian Scudamore|Hook And Vice|xFondo|You Move Me|1-800-GOT-JUNK? Icon System|Gibbons Aprés Lager|startmyfranchise.com|Breakthrough Academy|Baltic Roofing|Rock’n the Park|Chill|Hammerco|Prism Construction|Wellness Shop|Shack Shine|Contractor Evolution|Rival|WestPro Home Exteriors|Shift Imaging|Lululemon|O2E Brands|The Super Co.|South Flatz|United & Free|Crofton House|BoxTech|BlackPurl|Jobbies Longboards|Harmonic|Brand Creation|Brand Strategy|Logo Design|Website Design|Video|