Lululemon

Industries|Retail | Sports | Lifestyle

The Challenge

When Chip Wilson envisioned Lululemon, he aimed to elevate his yoga company to the stature of Nike. At the time, the brand needed to bridge the gap between the niche yoga community and mainstream consumers who embraced major athletic brands.

The Solution

FreeBird Agency took on the challenge from its inception, managing every aspect of branding and graphic design. We crafted a unique brand look and feel that resonated with both yoga enthusiasts and broader audiences.

The Results

Since its launch, Lululemon has achieved remarkable success:

Emerged as one of the largest athletic apparel brands globally
Captured a significant market share in both yoga and general fitness
Built a loyal customer base that values quality and performance
Established a strong brand identity recognized worldwide

Working with Noel and his team of creatives for as long as I have is a testament to their commitment to excellence and ability to continually deliver groundbreaking creative.

Chip Wilson Founder | lululemon, whil concepts inc.

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The Challenge

The Solution

The Results

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