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The Challenge

Gibbons Après Lager aimed to capture the après-ski lifestyle and become the top après beer brand in Whistler, with ambitions to expand across North America. The brand needed a strong identity to resonate with both locals and visitors, blending Whistler’s adventurous spirit with a sense of community.

The Solution

We crafted a bold brand, designing eye-catching beer cans and creating all marketing materials to bring Gibbons Après Lager to life. The brand identity is so impactful that it’s embraced through merchandise, making it a local favorite.

The Results

Since launching, Gibbons Après Lager has achieved:

  • #1 selling beer status in Whistler
  • A brand embraced through popular merchandise
  • Rapid momentum towards becoming North America’s leading après beer brand
  • A strong connection with a broad audience
We have big goals and with the work that FreeBird Agency delivered we are well on our way
JOEY GIBBONS Founder & CEO | Gibbons Après Lager

PROJECT SERVICES FROM FREEBIRD AGENCY

  • Brand strategy
  • Packaging design
  • Brand personality
  • Creative direction
  • Name Development
  • Branding
  • Logo design
  • Copywriting

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