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The Challenge

Fly fishing, rich in tradition, has long been dominated by a few uninspired brands. Despite being a cool and emerging sport, many new fly fishers—especially those from action sports backgrounds—struggled to find apparel that resonated with their lifestyle. There was a clear need to present fly fishing in a fresh light that connected to skate culture while honoring the essence of the sport.

The Solution

Recognizing that the new consumer was choosing brands they didn’t resonate with, we developed Hook And Vice to fill this gap. Hook And Vice creates quality products designed for life in the great outdoors, capturing the spirit of adventure while appealing to a younger audience. Our unique designs quickly forged a strong emotional connection with both true outdoors enthusiasts and urban dwellers who appreciate nature.

The Results

Hook And Vice has successfully expanded internationally and is now respected in both traditional fly fishing circles and among a new generation of fly fishers and aspiring outdoorsmen.

  • 100% Year-Over-Year Sales Growth: Demonstrating strong market demand
  • Increased Brand Awareness: Rapidly becoming a household name in the sport
  • Social Media Growth: Expanding reach and engagement with younger audiences
  • High Customer Satisfaction: Building loyalty among consumers
  • Recognition: Emerged as one of the top fly fishing teams
Our powerful brand opened us up to international retail chains and online sales much faster than we expected. Going on 4 years now, thanks to FreeBird Agency we are still going strong while others have come and gone.
Noel Fox Co-Founder, Hook And Vice

Services Provided

  • Brand Strategy
  • Name Creation
  • Tagline Creation
  • Logo Design
  • Brand Creation
  • Website Design & Build
  • E-Commerce
  • Photography
  • Film and Video
  • Apparel design
  • Marketing Materials
  • Online Advertising
  • Film and Video Creation
  • Social Media

More projects

Big Bear Trading Co.
Jobbies Longboards
xFondo

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1-800-GOT-JUNK?|Big Bear Trading Co.|The Cycling Lawyer|WOW 1 Day Painting|Brian Scudamore|Hook And Vice|xFondo|You Move Me|1-800-GOT-JUNK? Icon System|Gibbons Aprés Lager|startmyfranchise.com|Breakthrough Academy|Baltic Roofing|Rock’n the Park|Chill|Hammerco|Prism Construction|Wellness Shop|Shack Shine|Contractor Evolution|Rival|WestPro Home Exteriors|Shift Imaging|Lululemon|O2E Brands|The Super Co.|South Flatz|United & Free|Crofton House|BoxTech|BlackPurl|Jobbies Longboards|Harmonic|Brand Creation|Brand Strategy|Logo Design|Website Design|Video|