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xFondo

The Challenge

In a competitive cycling event market, standing out while creating a sense of community can be difficult. X-Fondo needed to break free from traditional cycling event perceptions and attract passionate cyclists who seek both challenge and camaraderie

The Solution

We crafted a unique brand identity for X-Fondo, including the name, logo, and overall branding strategy, designed to resonate with the cycling community. Our marketing approach highlighted the event’s community focus and support for social initiatives.

The Results

Since its launch, X-Fondo has seen remarkable success:

Successfully hosted multiple X-Fondo events
Quickly gained recognition as the first event of its kind
Strong registration numbers, with rapid growth each year
Enhanced community engagement and participation
Established a unique brand identity within the cycling community

Brilliant creative and amazing execution. They’ve launched three separate brands for me and I continue using them 8 years later.

Neil R McKinnon RBC GranFondo / X-Fondo

Brand creation
Logo design

Art direction
Creative direction

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