Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
The trend setting lululemon manifesto design marks its 10th anniversary this month. The pop-culture icon still stands as one of the most highly used, loved, referenced, imitated and iconic pieces of creative work that FreeBird Agency team members have done.
There is craft beer and then there is seriously CRAFT beer. The latter half being exemplified by my wife and I running an extremely tiny nano brewery out of our house to supply the neighbourhood with the finest in homebrewed libations.
Building a powerful brand is a lot like going on a road trip. By understanding where you want to go you can then plan out the steps needed to take you there.
Long before our beloved Pantone Colour Matching System there was this.
OK, I’m not expecting another “Funeral” or more specifically another “Neighbourhood #3 (Power Out)”, but throw David Bowie, Arcade Fire and some Google programmers together and you're pretty much guaranteed to get something pretty cool.
We just polished off some brand development, packaging and a spiffy new fully reactive parallax slider style website for Samlex America’s new line of inverter products.
We are having an epic summer this year in Vancouver. Our garden plot is loving the weather so I thought I’d give you all a little update on a few highlights and share a recipe.
We just made a handy little graphic for the FreeBird Agency mission statement. Hope you enjoy.
The Financial Post printed that You Move Me’s brand, which FreeBird Agency created, is “a spectacular piece of branding”.
This last weekend I was in the Okanagan with my wife and her parents from Montreal. Her father is a huge tractor fan and loves everything vintage so we stopped at a farm along the highway to check out their huge collection of tractors that were parked along the side of the road.
Hello world! We’ve been working on this for a while but can now say with great excitement that the world’s coolest (and largest!) moving company just launched and FreeBird Agency was instrumental in the creation of the brand for Brian Scudamore of 1-800-GOT-JUNK? fame.
There is a point where a hobby kind of crosses the line into obsession. And it has happened to me a few times in my life, but I will say that the latest venture of small batch beer brewing is pretty addictive.
And there you have it, Tangerine Tango is out and Emerald is in for 2013. In their own words: “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”
We just polished off some branding and various designs for TOIT Events new multi-stage bike event “The Intrepid”. It’s looking pretty awesome, more details to come.
You may have heard the news that Chip and his Wife Shannon have teamed up with Kwantlen University to start a new boundary pushing design program.
Splashy new site for Soomo just launched.