There is craft beer and then there is seriously CRAFT beer. The latter half being exemplified by my wife and I running an extremely tiny nano brewery out of our house to supply the neighbourhood with the finest in homebrewed libations. West Coast Pale Ales, IPA, Belgian Farmhouse and Stout styles are the main specialties, but we’re certainly not limited to those. We use as many local (Pacific Northwest) and organic ingredients as we can.
Me being me, of course every brew has a custom label. The label designs are born out of artistic inspiration (post-punk poster art meets modern design) and necessity (cost effective black and white photocopies). To honour the DIY street poster tradition they are all wheat pasted on the bottles as well.
And don’t forget we also grow our own hops!
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.