There is craft beer and then there is seriously CRAFT beer. The latter half being exemplified by my wife and I running an extremely tiny nano brewery out of our house to supply the neighbourhood with the finest in homebrewed libations. West Coast Pale Ales, IPA, Belgian Farmhouse and Stout styles are the main specialties, but we’re certainly not limited to those. We use as many local (Pacific Northwest) and organic ingredients as we can.
Me being me, of course every brew has a custom label. The label designs are born out of artistic inspiration (post-punk poster art meets modern design) and necessity (cost effective black and white photocopies). To honour the DIY street poster tradition they are all wheat pasted on the bottles as well.
And don’t forget we also grow our own hops!
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
We recently came across this rad new invention that we think is perfect for those adrenaline junkie moms and dads out there. With the creation of the longboard baby stroller all you crazy parents are now able to cruise the streets with your little ones.
I had the pleasure of working with The Province newspaper a few months back to create an article and video interview. The article was about my family's involvement in the urban gardening movement and raising awareness for where our food comes from here in our home Vancouver, BC.
Check out our latest video project for Mustang Survival's Elite Inflatable PFD. It's target market is elite bass fishermen which is a mix between guys who love to get out into nature and fish and engines roaring, high octane nascar racing.