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OK, I’m not expecting another “Funeral” or more specifically another “Neighbourhood #3 (Power Out)”, but throw David Bowie, Arcade Fire and some Google programmers together and you’re pretty much guaranteed to get something pretty cool. In this case it’s the pre-release marketing for the new AF album “Reflektor”:

justareflektor.com

You’re going to need an Android phone or iPhone/iPad and then a laptop/desktop with a webcam that is running Google Chrome. But with a bit of patience you’ll get one heck of a innovative, highly interactive music video. This is really well done stuff guys. The song is pretty good too, seems like that disco beat is making a comeback this Summer.

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