Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers? Well according to research conducted by Marketo, product colours influence 60-80% of a customers purchasing decision. Moreover, colour is the first thing a consumer will notice about your logo and what will create that emotional connection that keeps them coming back for more. So, what does the colour of your logo say about your brand? This infographic from Marketo shows why brand colours are important and what you need to consider before choosing a brand colour:
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
We recently came across this rad new invention that we think is perfect for those adrenaline junkie moms and dads out there. With the creation of the longboard baby stroller all you crazy parents are now able to cruise the streets with your little ones.