Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers? Well according to research conducted by Marketo, product colours influence 60-80% of a customers purchasing decision. Moreover, colour is the first thing a consumer will notice about your logo and what will create that emotional connection that keeps them coming back for more. So, what does the colour of your logo say about your brand? This infographic from Marketo shows why brand colours are important and what you need to consider before choosing a brand colour:
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