This last weekend I was in the Okanagan with my wife and her parents from Montreal. Her father is a huge tractor fan and loves everything vintage so we stopped at a farm along the highway to check out their huge collection of tractors that were parked along the side of the road. They all had really cool, strong logos and other branded markings, many of which would be considered hip if they were designed today.
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
We recently came across this rad new invention that we think is perfect for those adrenaline junkie moms and dads out there. With the creation of the longboard baby stroller all you crazy parents are now able to cruise the streets with your little ones.
I had the pleasure of working with The Province newspaper a few months back to create an article and video interview. The article was about my family's involvement in the urban gardening movement and raising awareness for where our food comes from here in our home Vancouver, BC.
Check out our latest video project for Mustang Survival's Elite Inflatable PFD. It's target market is elite bass fishermen which is a mix between guys who love to get out into nature and fish and engines roaring, high octane nascar racing.