A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.
Having spent the last 20+ years running a creative agency I have had a lot of successful, and a few not so successful, client relationships. Time and time again the clients that are the most enjoyable to work with are the ones who consistently bring out the best work from our creative team.
Building a powerful brand is a lot like going on a road trip. By understanding where you want to go you can then plan out the steps needed to take you there.
Having worked with a countless number of entrepreneurs over my 20+ years of branding and advertising, time and time again it's those with the biggest goals who have achieve the biggest successes.