I had the pleasure of working with The Province newspaper a few months back to create an article and video interview. The article was about my family’s involvement in the urban gardening movement and raising awareness for where our food comes from here in our home Vancouver, BC.
Either the editors really liked the article or they just wanted to run a photo with a cute baby in it, but we ended up with the full page cover photo of the section and on the actual front cover of the large run weekend printed edition of the paper! Amazing!
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.