When learning to surf in the late 80’s we would escape the crowded waves of California and Australia by surfing the freezing cold waters of Tofino on Canada’s isolated West Coast of Canada. Those days are long gone.
I shot these photos at one of Tofino’s more popular beginner surf beaches last Friday. Never in my life have I seen such a crowded break. When we learned all we did was laugh and smile from ear to ear which was not the case for many of these beginners. While we enjoyed watching the chaos of boards flying it was a saddening to see all of these people learning to surf in such a hectic and soulless environment.
Fear not, if you want to venture a little off the beaten path you can still find a uncrowded wave in Tofino, it just means that you might have to search a little further.
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.