In a previous life I played in a band that was eliminated from the CiTR radio SHINDIG contest in the first round. OK, we played pretty poorly and the judges were probably confused by our music (sometimes I was too), but one band that went on farther than us was fellow Vancouverites Japandroids. Well fast-forward five or so years and dudes are killing it! Polaris prize SHORT LIST and SUMMER ANTHEM OF THE YEAR!

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January 7, 2022

A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.