In a previous life I played in a band that was eliminated from the CiTR radio SHINDIG contest in the first round. OK, we played pretty poorly and the judges were probably confused by our music (sometimes I was too), but one band that went on farther than us was fellow Vancouverites Japandroids. Well fast-forward five or so years and dudes are killing it! Polaris prize SHORT LIST and SUMMER ANTHEM OF THE YEAR!
Have You Built A Powerful Contracting Brand That Works For You?
Since the late 1800’s brands have helped companies distinguish their products from competition and helped to create a sense of importance and consumer identification. But which brands have stood the test of time? Here are five well-known brands that appear a lot younger then they really are.
Colour plays an important role in influencing our emotions and, therefore, in how we connect to a brand. But can different colours really draw in more customers?
A powerful brand is far more than a cool looking logo. Anyone with a computer and a bit of experience can make a decent looking design, but where the magic lies is in being able to create a brand that people have a deep emotional connection to the moment they see it.